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What is the new feature that Facebook is going to launch?

Facebook will be launching a new analytic algorithm which will allow the Facebook users to completely wipe out the history stored across all the Facebook servers. Facebook was under severe wrath after Cambridge analytics came out which showed Facebook was saving extensive data of the user's on their servers. They used to collect data from cookies, apps and websites of Facebook and some permissions even allowed them to track the users data from other third-party apps and websites . In the web browser we have an option to clear cookies and history, but since cookies are necessary for the function of the website they are auto-downloaded next time. But Facebook is telling that it will create a system which will enable the users to completely wipe the history. These decision though can affect the optimisation of Facebook ads and analytics. But Mark Zuckerberg opinion is that for gaining the trust again of the users is a very crucial thing for the company to achieve. Facebook ads revenue stands at 40 billion dollars. We have to see how this decision is going to affect the revenue of Facebook in the coming years.
           What do you think about this decision? let me know in the comments box. 
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